The Richard Branson-backed iPad only magazine we heard about last week, (and earlier in the year when it was announced his daughter Holly Branson would be taking the reins), has got its title. The magazine is called Project, and there’s a video arrived of its front cover, featuring Jeff Bridges. Click through to view…

There’s no information on how much the iPad only magazine will cost yet, but the launch will be on Tuesday. This video distances Branson from Murdoch’s newspaper The Daily, in that it’s designed like an interactive magazine, rather than a daily newspaper covering current affairs.

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Virgin Digital Publishing said: “Project is what we like to think of as a ‘living magazine’ – evolving and updating throughout the month…Unlike a regular magazine you won’t just read Project once and then forget about it. The idea is that Project will be something that readers treat as a daily destination, offering breaking news, reader polls and blogs.”

The short video is really slick, and promises a good looking digital product. We’re excited now, are you?

[via PaidContent]

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  • http://twitter.com/SocialistSully Angelus Sullivan

    I wrote about something similar to this in my journalism dissertation a while back.

    Great to see it become a reality. The idea has been about for a while but the technology has only just arrived to make it work.

    Can see more and more 'interactive magazines' in the future. Would love to see an Electricpig iPad mag!

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