Hooray. Call of Duty online is one of those things that perennially attract rumours that Activision will slap a charge on it. Industry analysts have long bandied around theories that Activision will go to a subscription-based model for Call of Duty multiplayer. Now Activision Publishing CEO Eric Hirshberg has gunned those rumours down like a battalion of AI enemies.
Hirshberg says: “Are we going to be charging for multiplayer? The answer is no.” He essentially says Activision makes quite enough money selling games like Call of Duty: Black Ops in the first place. We’re dubious but hell, he’s said this on the record: “Online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize.”