An iPad 2 advert is already in the can according to new rumours. Reports say Apple filmed the ads in late-October at New York’s Pier 59 with British photographer/director David Sims in the hot seat. Sims previously helmed high profile campaigns for Pepe Jeans and Burberry so he’s got the right style to deliver an iPad 2 commercial…
The current iPad was apparently used in the ad with the iPad 2 set to be added to shot in post production. 9to5Mac claims a participant in the ad told it that there weren’t any iPad 2 models on set but everyone had to sign hardcore non-disclosure agreements. Boy that worked well. See below for Sims’ Burberry ad, maybe it’ll offer up some clues as to what his iPad 2 work will be like.
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