Google has estimated that the UK internet industry is worth £100bn, putting it above the UK construction industry. That converts to 7 per cent of national income. The high figures are mostly driven us Brits doig a lot of online shopping. Paul Zwillenberg, one of the report’s authors, said : “As a proportion of retail sales, [online transactions] are high. The UK is punching above its weight.” Some folks over on Twitter (including Evan Davies) have expressed scepticism about the high figure though, and are wondering whether there in a confusion in the figures, or the way they’re being presented.
[via Guardian]
