As Star Wars tie-ins go, this is a geek’s dream come true: Currys and PC World have secured the services of R2D2 and C3PO to promote their stores. George Lucas’s mechanical cash cows turned shop dummies? You saw it here first. Read on, and see the TV ad in full.
This isn’t a hokey Star Wars knock off either. Voiced by Anthony Daniels, it’s a fully authorised promotion, aired for the first time during tonight’s X Factor, which even squeezes in a plug for Lucas’s new animated series.
What do you reckon? Is this Star Wars Currys and PC World ad a stroke of genius, or an ad man just trying to push our buttons? Shout up in the comments below.
