How do you promote 3D TV? Sport? Not everyone’s into that. Films? Pick the wrong one and you’ll switch most people off. It’s a tricky task, but Sky might’ve cracked it with its eye-popping new advert for The Seven Wonders of The Solar System, filmed above London in the dead of night earlier this week. It’s recreated the solar system in 3D using gigantic floating planet balloons!
We headed to London’s Royal Greenwich Observatory to see Sky’s spectacle up close, and arrived to see nine giant helium balloons, designed to depict the different planets of the solar system, rising into the night sky.
Measuring up to 20 feet across, and illuminated against London’s evening cityscape, they were released in the correct order, even despite biting cold.
The Sky team, made up of 17 staff working for more than 100 hours in total, then filmed the ‘planets’ as they drifted across the capital’s skyline. It’s a beautiful, thought-provoking sight, and one of our favourite tech promotional stunts to date.
Sky 3D review: read our verdict now!
The ad will air, in 3D naturally, on the Sky 3D channel (217, Sky customers) at 9pm this Sunday. Assuming you’ve got a 3D telly, and one of Mr Murdoch’s magical set-top boxes, make sure you tune in.
To see The Universe: The Seven Wonders of The Solar System, tune in to the Sky 3D channel at the following times:
- Sunday 24th Oct 2010 – 21:00
- Monday 25th Oct 2010 – 20:00
- Wednesday 3rd Nov 2010 – 22:00
- Thursday 4th Nov 2010 – 21:00
In the meantime, get prepped for another Sky launch: a full on-demand TV service in the shape of Sky Anytime+, launching next week.
