Spotify Virgin Media team up incoming?

Spotify and Virgin Media are close to inking a deal to bring the music service to Virgin Media subscribers according to a new report. Virgin Media has apparently been forced to shelve its own plans for an unlimited music download service are the record labels refused to play ball and is eager to tie-up with Spotify instead…

Providing Spotify could be a good solution for Virgin Media which is eager to get in on the music subscription game and battle Sky Songs but hasn’t been able to snag the labels. Universal Music was on board for the Virgin Media service but EMI, Sony Music and Warner Music didn’t sign up.

Meanwhile, snapping up some more cash from Virgin Media would definitely appeal to Spotify which need to up its revenues to please the ravenous beasts of the record industry which are snapping at its heels. It recently expanded its reach with the Spotify Sonos tie-up.

The Spotify Virgin Media deal rumours come from the Telegraph which quotes a scattering of unnamed sources. It reports that a “source close to Spotify” says: “Spotify and Virgin Media are close to concluding a partnership deal. The finer points are not yet know but Spotify will be offering new tools and content exclusively to Virgin customers as part of the arrangement.”

Unsurprisingly Virgin Media wouldn’t comment on the speculation while Spotify issued a classic non-denial denial saying it’s in talks with “a range of internet service providers”. We’ll be chasing these rumours hard to see what we can find out for you. In the meantime, let us know would Spotify lure you to Virgin Media?

Out now | From £free | Spotify (via The Telegraph)

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