Microsoft has pulled the covers of the first Windows Phone 7 ad and boy are those lads and ladies over in Richmond classy. Remember the frighteningly stalky Microsoft Kin advert where a cute girl met her odd Facebook stalker? No, we don’t blame you. You can watch it here. The first Windows Phone 7 ad doesn’t descend to that level of cringe-inducing horror but curiously, it does feature men weeing. We’re not sure that’s the aspirational vision we’d be going for…
Microsoft’s angle with the first Windows Phone 7 ad is to challenge our over reliance on our phones, the fact that lots of us walk around staring at the screen, with a sarcastic “Really?” Apparently, Windows Phone 7 is the phone that’ll change that: “…a phone to save us from our phones.” Hmm…we’ll believe that when we see it. Might that just be down to a shocking lack of Windows Phone 7 Angry Birds?
But out of all the moments that left us a little bemused watching this Windows Phone 7 ad (the man checking his phone on a rollercoaster is another one), the most bizarre is the scene set in a urinal where a man ends up dropping his phone right into the trough full of urine. Nothing says “this is a sophistication ad” like accidentally immersing a handset in pee. We’re not complaining about the lady in lingerie though.
Watch the Windows Phone 7 ad for yourself and let us know what you make of it? Have you killed a phone by dropping it in the loo? Share your confessions in strictest confidence with us and the rest of the Internet in the comments box below.
Out now | £varies | Windows Phone 7
