Justin Bieber: god of the tweens, scourge of the Internet, consumer of Twitter servers…endorser of headphones? Yep. The pudding-bowl-haired pop irritant has put his name to a brand new pair of Beats by Dr Dre headphones (joining Lady Gaga and P Diddy). The line has cannily mortgaged its cool to tap into the untold riches of tween spending power. Want to find out how much the Justin Bieber headphones you’ll be obliged to buy your niece will set you back? Read on and despair…
The Justin Bieber headphones (aka JustBeats by Dr Dre) come in in-ear and on-ear versions. Monster says they’re specifically designed to teach young music fans to appreciate good quality sound. They also might just be about getting those young music fans on pricey headphones but hey, call us cynical.
While his the JustBeats come with the Justin Bieber seal of approval, the Biebz himself didn’t have a hand in their design (this isn’t a Lady Gaga Polaroid situation). Instead he’s just helping with the “messaging”. Translation: “Attention, Justin Bieber fans! Your tiny faced god wants you to buy these headphones. This will make him happy and encourage him to marry you.”
If you’re unfortunate enough to have a Justin Bieber fan in your family, JustBeats will be on sale in time for Christmas. JustBeats by Dr Dre will set you back £169.95 for the purple on-ear version and £89.95 for the purple and chrome finish in-ear style.
Let us know what you think of the Justin Bieber endorsed tech in the comments. What other gadgets should the pop pest lend his name to? A Justin Bieber branded taser ideal for screaming crowd control?
Out Winter 2010 | From £89.95 | Beats by Dr Dre