UPDATE: Since we posted on this, the video has been made private. But today’s Thursday, the date we were promised we’d Live Mobile, Work Mobile, See Mobile, Play Mobile, although at a guess, we’ll have to wait until Jimmy Fallon to get to the bottom of this. Stay tuned!
This advert for a mystery device, with no manufacturer details save a lower case ‘m’ branded on the outside has been broadcast to the US on prime time TV. The ad is so short that look away, and you’d have missed it. What it is, we can’t tell. What does it look like to you?
It reminded us of the O2 Cocoon. (Remember that? It’s better if you don’t.) Since the ad was broadcast in the US, that theory went straight out of the window, as the O2 Cocoon was an O2 branded phone for the UK, and the only branding on this phone is the ‘m’ on the front of the device, which we can’t identify.
It may not be a smartphone or phone at all, and in fact, it probably isn’t. The advert states that the sleek-looking device has an 8MP camera, wireless charging, a standard 3.5mm audio jack, a mini USB slot, dual pico projectors (why two, when they appear to be on opposite side of the device?), an embedded Bluetooth dongle, a Bluetooth/IR dongle, which can pan and zoom in 3D space, 45 Lumens (a measure of light strength). These all sound like stats relating to something like a portable projection device, rather than a smartphone.
The tagline would suggest otherwise: “Work Mobile, Play Mobile, Live Mobile. See Mobile. On Thursday.” That’s the tagline of a phone more than a mobile projector. It was added yesterday: when Thursday comes, what’s going to happen?
What do you think? Watch the video, and click and tell what you think this mystery device is…
UPDATE: Since we posted on this, the video has been made private. But today’s Thursday, the date we were promised we’d Live Mobile, Work Mobile, See Mobile, Play Mobile, although at a guess, we’ll have to wait until Jimmy Fallon to get to the bottom of this. Stay tuned!
