Since Apple put Mac vs PC out to pasture, allowing Mitchell and Webb to go back to making sketch shows that are infinitely less funny than Peep Show and Justin Long to pop up in irksome romantic comedies with Cameron Diaz, there’s been a gap in the market. Thank the gods of advertising then that Amazon has introduced iPad guy and his smug, expensive-sunnies-wearing nemesis Kindle Girl. Once again gadget warfare has a face but does Amazon have the firepower to take on the iPad?
Poor old iPad Guy, he’s strutted out to the sun loungers to read his iBooks beside the pool but calamity! He’s just discovered that the reflection on the screen means he’s mainly peering at his own handsome mug. Then he notices the delectable Kindle Girl beside him. It’s got an e-ink screen so she can reread The Girl With The Dragon Tattoo unbothered by visions of her own sunglasses-clad bonce.