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We’ve just clapped eyes on the first Sharp Quattron 3D screens at IFA. They’re huge, colourful and frankly, eye-popping. Read on, see our photos, and find out how Quattron 3D could put an end to griping over added-dimension TV.

The science behind Sharp Quattron 3D is that the extra, yellow sub-pixel lets through more light, making for a brighter image that’s harder to dim while wearing 3D glasses. But what’s it like in practice?

In one word: astounding. We settled down in front of a Sharp Quattron 3D screen to watch a movie (or at least, a bit of one) and the experience was much closer to that we’ve experienced at the cinema. The brighter display makes a huge difference, and really sets Sharp’s screens apart. What’s more, not everyone has to watch in 3D. Sharp’s clever glasses let some viewers watch in 3D, while others can choose 2D instead.

Yellows in particular burst from the screen, with Quattron’s extra sub-pixel doing the business. We watched a desert scene, and sands in the background faded gently into the distance. While watching the same scene on a (handily unbranded) competitor product, those details were simply too dark to see.

Safe to say we’re impressed by Sharp Quattron 3D so far. Stay tuned for a full review nearer their release date in October.

Out October | £3,500 | Sharp

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