New Apple TV hands on photos and first impressions

Here it is, the new Apple TV. Secretly, we’d hoped it’d be even smaller than this, but compared to its predecessor and most other media streaming set top boxes, it’s still tiny. The question is, what is there to watch?

We definitely like the look of the new Apple TV. It’s just wide enough to house the bare minimum of ports on the back (HDMI, power and Ethernet, but WiFi is built in too), and the only sign of life on the front is a small power button. We’re also taken with the graphite colour: it’s not silver and shiny like the latest Mac Mini, and so won’t distract form what you’re watching.

The UI of the new Apple TV was pleasant enough, almost like a more polished XMB. We flicked through with a remote, and had a butchers at video streamed from the web. As you’d expect, it’s all pretty smooth, but we’re pleased to report it’s incredibly quiet too.

Unfortunately, the new Apple TV might not be as enticing an option in the UK on launch as it will be in the US. It’s £99 rather than $99, and there’s no Netflix support obviously, but also apparently no TV rentals either. We’ve also confirmed that Appe is sticking with its typical iOS video format for playing files off your computer: H.264 MP4/MOV, and MPEG-4, capped at 720p resolution. Yup, if you wanted to play full HD MKV files on the new Apple TV, that’s not going to happen, at least until someone jailbreaks the thing.

Have a look at the new Apple TV up close here in our photo gallery. Will you be buying one?

Out September | £99 | Apple

  • Mattsharp

    according to the Apple people on the Chat service on the Apple store, Netflix is coming via AppleTV to the UK in November.

    • bensillis

      That would be great news but sounds extremely unlikely as Netflix doesn't operate here, and there'd be plenty of rights deals to renegotiate. Thanks for the tip though, we'll look into it!

      • Bobbymobile

        Netflix is Launching or relaunching to be correct in the UK. Was confirmed earlier this year. I say relaunching as they were here a few years ago.

  • http://www.facebook.com/aerosmillie David Smillie

    and TV programmes will be available to stream too.

    http://www.apple.com/uk/appletv/#whatis

  • Steve Jobs' left nut

    Xbox/PS3.

    They stream more file formats and do much more. Why would anyone buy this in its current format is a mystery.

  • radovich

    I won’t buy an apple tv, unless apple provide outstanding content for apple tv user which is different with ipad and iphone users. When I used apple tv, pc, apple tv, tv are necessary, I can do this with ipad as jobs did in its highly-anticipated press event, September 1st. So “Are you tempted by the new Apple TV?” Obviously, no! But according to ifunia news blog new iPods, iTunes 10 are charming.

  • Chris UK1

    why would you want a tv box which relies on an internet connection?
    what if your router reboots while you're watching a film???

    the way I see it, those of us with the original Apple TV are in possession of something unique now!!

Hot chat, right here!


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