Did you know that PS3 outsold the Xbox by 2.2m units in 2009, and so far in 2010, it's outsold it by 3.3m units? Of course you didn't as you only like to read what the American gaming press want you to read.

Did you know that Microsoft titles are WAY down the list of earners compared to Sony titles? Of course you didn't..

Did you know that the attach rates of Xbox and PS3 are almost identical these days, despite the Xbox360 having 18months headstart to build that attach rate.

You your brain, and stop listening to US-Centric and cherry picked information.

It's up to you if you want to get petty and call people who use it names, but the choice of obtaining music, films and software for free forced the producers to act in the past and either reduce their prices or give you more for your money. Given the choice of losing money via piracy or making less of a profit than before, companies chose the latter. Now we can buy music and movies legitimately for a lot less, and we get more for our money in the way of extras and freebies when we buy the genuine product.

Right now if you buy a game on a PC, a platform where piracy is rife, you'll get at the very least a manual and quite often extras like collectors boxes, posters and books that make a game feel much more value for money. They had to do this as before long their product would be available free via torrent sites and dodgy traders at computer fairs, but the one thing that pirates can't do is copy the extras or make their products cheaper. Buy a console game however, and you don't even get a card most of the time showing you the key mappings, so secure are the developers that there is no way you can get their product cheaper so why give you anything more than bare minimum at the maximum price. This device will force companies to take a look at their pricing and marketing strategy. Xbox chipping is too complex to have had a big market impact, but a simple device like this that anyone can use, will send huge shockwaves thought the industry. They will never beat piracy once the genie is out of the bottle, but the result for legitimate gamers like us will be better value products and content.

Its the publisher I feel sorry for…

The only downside is that these same freetards/scumbags will try and sell their banned PS3 consoles in ebay to unknowning users.

LOL, I can imagine the support… “Sony have blocked it, can I get my $150 back”, NO, go away

“My PSN account and console has been banned from online play, can you fix it”, NO, go away.

Really you would have to be a moron to buy/use one of these.