Nokia has whipped up a stirring of publicity (yes, we know we’re adding to it by posting this) by sending bloggers a mystery package hinting at an event set to go down on 18th August. It’s all very strange. But what’s inside the box? Take a peep at the video after the break and see for yourself, in our video of the week.
The box itself has the name of a city along with a #NokiaBox hash tag, while inside is a USB stick, that once plugged into a computer reveals a short teaser hinting at a reveal that appears to be something messaging related.
As PR stunts go this is perhaps one of the more intriguing ones. Will it be Nokia’s next big thing, or a damp squib?
We’re used to seeing things like this in the past. Just ask Electricpig editor, James Holland, who was quite scathing about the PR stunt in his weekly opinion piece – ‘Hey Nokia! The best products don’t need a hashtag‘, explaining why Nokia, of all companies shouldn’t feel the need to resort to such promotional gimmicks. What do you think? Let us know your thoughts in the comments below.
In the meantime check out the video below to see what all the fuss is about.
