Pure has launched its digital music service, Flow Songs, letting you click and buy tracks straight off the radio. Read on, and get all the info on Flow Songs.


Flow Songs is a cloud based service that lets you click and buy tracks that you hear on the radio. Click the flow button on one of Pure’s DAB and internet radios and it’ll analyse the track using technology from Shazam, identify it and give you a price and option to download through 7Digital. The service is cloud-based, so it doesn’t end when  you download a track, as is the case with the likes of iTunes.

Flow Songs links up to a central, cloud-based account, and there’s the option to flick back to the station, or listen to the track again. What’s more, if you buy a track on one radio, and you can listen to it on any of Pure’s Flow range of Internet radios.

The service is based on underlying connectivity technologies from Imagination Technologies, and Pete Downton, director of connected services, explained: “flow songs is the first part if the digital glue that we’re trying to put into the market.”

There’s no DRM slapped on tracks from Flow Songs and the track can be downloaded to your computer, and used across all your portable devices.

Flow Songs is currently in beta and is UK only while Pure takes feedback from early users. It’ll launch officially on Monday August 16. What do you think? Will you use flow songs? Does the prospect of buying tracks as you hear them on the radio excite you, or do you fear for your wallet? Shout up in the comments section below.

  • Chris

    I'd have to by a new radio, thus making the rather good DAB radio in my Hi-FI obsolete. Much easier I think to use a free app like Shazam, get the track and find it on Spotify or iTunes and listen to it on my iPhone or back on my HI-FI via Airport Express.

  • Drewandy

    Been a long time Pure fan, will be giving the service a go on my Evoke Flow.
    Using Shazam from the radio is an interesting idea.

    • Jenniferlucyallan

      Launches on Monday, we'll be trying it out with you. Drop us a line in the tips and let us know what you think. We're interested to see how it gets on in areas that have bad signal, and also, whether the 7Digital service will have different pressures on it, at point of sale – what will sell more, how an individual's buying habits might change…

  • http://www.facebook.com/profile.php?id=601692913 James Cousins

    This seems a novel approach to buying music, as I am in the market to look for a internet radio device for my bedroom, I have already got an O2 Joggler in the Kitchen with Pure Lounge on already which i like. Not sure if this service will run to the O2 Joggler, be nice if it did?
    But this new service could influenze my decision to buy a Pure base product in the future, can you recommend any sub- £100 internet radio devices please?

    • Jenniferlucyallan

      Unfortunately, that's one of the major downfalls of internet radio – there isn't much out there that's under £100. The Pure Siesta flow, which is sort of a bedside radio, is going for about £80 on amazon at the moment, but apart from that, the next cheapest generally jump up to £120. if you're prepared to jump up to that, there's a good range of internet radios for around the house.

Hot chat, right here!


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