The latest BBC Red Button figures have been released and they make interesting reading. Despite a massive publicity drive, interactive World Cup coverage on the Red Button was beaten out by the Winter Olympics which topped the chart way ahead of other events including Glastonbury and T in the Park. Read on to see which events got our fingers flying for the Red Button…
An average of 12 million viewers a week have hit the BBC Red Button service in the last year. It Curling, The Skeleton and all those other weird and wonderful sports had a surprisingly big appeal with 9.9 million viewers tuning in for BBC Red Button coverage of the action.
The World Cup managed 8.9 million viewers with with almost two weeks more screen time while Wimbledon racked up 7.2 million checking out the extra content to keep their mind of Andy Murray’s inevitable defeat.
Extra performances from the Glastonbury Festival drew in 4.1 million while T in the Park racked up 2.4 million. Curiously, the last Red Button event bigged up by the Beeb is a concert featuring 80s stars including Gary Numan and Heaven 17 which picked up 1.3 million viewers. That’s a lot of people desperate to hear Cars again.
Let us know: are you surprised that the Winter Olympics proved more popular than the World Cup when it came to feasting on BBC Red Button extras? Do you even stray from the main channels into the extra content or do you just stick to the occasional visit to iPlayer?
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