UPDATE: See our exclusive video tour of the Covent Garden Apple Store.


Join us on an exclusive tour of Apple’s new store in the heart of London’s Covent Garden! We’ve already shown you the first photos of the store’s exterior, but this morning we’re going inside for an exclusive sneak peek, two days before it opens to the public.

What have Apple’s retail elves been cooking up for the past few months? What makes this Apple store different to all the others? You’re about to find out, live! Join us for updates and photos from the store floor, and as us questions as we go!

We’re expecting to be let into the Covent Garden Apple Store at 9:45 this morning. Stick with us, and you’ll see everything we do in the window below.

Hot chat, right here!


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