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UPDATE: Check out fresh photos and all the info you could possibly need in our guide to the Apple Store Covent Garden: Everything you need to know!

UPDATE: See our exclusive video tour of the Covent Garden Apple Store.

UPDATE: We’ve just been inside the Apple Store Covent Garden, and liveblogged every step with fresh photos. Take a look right now!

The curtains are down, and we’ve got the first shots of Apple’s new flagship store in Covent Garden. We snapped these photos of Apple’s retail team receiving their first look around the gorgeous new iEmporium, receiving a welcome talk complete with whooping and hugging all round.

Tomorrow we’ll be the first press to set foot inside the store, as Apple gives us a sneak peek before it opens to the public on Saturday. Stay tuned for more info, and in the meantime check out these photos of Apple’s newest outpost in Central London.

Spread over two floors, the Apple Store Covent Garden features beautifully restored masonry, with stone arches inside and out. It’s a masterful blend of old and new, which suits the environs of Covent Garden perfectly.

Inside, it looks set to live up to expectations as the UK’s largest Apple Store, and we’re especially taken with the tasteful cut-out Apple logos above the door. Look carefully, and you’ll see Apple staff inside receiving their Apple Store Covent Garden induction, complete with welcome Keynote presentation and a few emotional moments.

What do you think of Apple’s latest retail landmark? Shout up in the comments section below.

  • http://twitter.com/lmc_abailey Alex Bailey

    awesome design

  • http://www.facebook.com/profile.php?id=567845196 Darius Oliver

    According to Wikipedia (which may be out of date), the Regent Street Store is the world's largest Apple store. If Covent Garden is larger, then it will now become the world's largest store.

  • http://twitter.com/GarethPrice Garth

    i find it hilarious that they refer to a shop as an iEmporium – i work in Covent Garden and the place sort of looks like a All Bar One with Computer screens instead of pints. Was expecting something a bit different.

    • bensillis

      Simile of the day award!

  • Egg

    OMG! ITS A SHOP! cant wait until someone steps into something as big as a Tesco's Extra. it should blow their mind in vastness and CHOICE

  • http://www.iflorist.co.uk Ann Flowers

    I just recently discovered your blog and am so glad I did. Like the design of the store.

  • http://music-on-hold.org/ Music on hold

    I like the Apple store in covent garden, Some cool stuff in there!

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