The Pure radio music download service we reported last month has been tentatively given a launch date. On the advice of Pure’s general manager Paul Smith, we’ll be keeping August 11 free…


It sounds like the service will be cloud based, and it’s likely that it will be integrated into Pure’s existing online service, The Lounge, a web based service for managing internet radio stations, podcasts and other web content. Customers with a Pure internet radio will already have accounts at The Lounge.

It’ll be interesting to hear in what way the Pure service integrates with iTunes and Windows Media Player, but it sounds like it’ll be compatible with other providers. Smith told us: “It will definitely be very integrated.”

As part of the new download service, Pure has hired a new member of staff, Pete Downton, who joined in January as Director of Connected Services. We’re placing our bets for some interesting launch partners too.

This isn’t the second time Pure has been late to the game. But it’s proved itself capable of pulling it out of the bag before. When Pure released its first internet radio, it was by no means the first, but still managed to mop up 50 per cent of the marketplace with just one model within a relatively short space of time.

Watch this space…

Do you have an account at The Lounge? Do you use it often enough for it to be a convenient way to buy music?  Drop us a line in the comments

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