Keeping Spotify Premium subscribers signed up is one of the music streaming service’s biggest challenges. And a new job ad reveals its trying to get a little more serious at getting them to stick around. The opening for Premium Manager – Anti-Churn is seeking someone to develop a plan to keep subscribers signed up and not switching back to getting free Spotify. That could mean new deals to keep you laying down cash for Spotify Premium…
People opting to use Spotify free make up the majority of the service’s customers. The introduction of Spotify Open (restricting the number of hours of free ad-supported tunes new users) and Spotify Unlimited (a £4.99 subscription tied to your PC) were both attempts to reduce the free-for-all and encourage more folk to pay.
But Spotify clearly needs to keep its current Spotify Premium subscribers onboard and up the numbers. It’s seeking someone to fill the Premium Manager post to reduce the “churn rate”, a marketing term for the users leaving and joining a service. In this case the issue is subscribers hopping back to free Spotify.
The ad says the Spotify Premium Manager will need to develop “a system to stop Premium users from churning and bring them back if they do churn using segmentation, early warning indicators, different communications channels and special offers”. Translation: Spotify could offer you an incentive stay just like mobile networks who give you a better deal when it looks like you might bolt.
What would Spotify need to offer you to make you choose Spotify Premium over getting free Spotify with ads tacked on? If you’re a subscriber now, what keeps you forking out? Is mobile streaming with the Spotify iPhone, Spotify Android and Spotify Symbian apps the killer feature?
Out now | From £free | Spotify
