The iPad is viewed by 55 per cent of people as “a very expensive toy” according to research published by Resolve. This attitude is mirrored by the top reason people don’t buy an iPad – 54 per cent say they don’t see the need for it. The bevvy of devoted iPad owners here at Electricpig towers might disagree…
Resolve’s research looked at consumer attitudes to the iPad since its release and also how it might affect other devices. Perhaps the most surprising result is that the iPad will be an Apple gateway device for 37 per cent of people. Those who did own an Apple product meanwhile, generally owned an iPod (49 per cent) and 24 per cent had an iPhone, with only 16 per cent of Macbook users buying an iPad.
Unsurprisingly though, it showed that e-readers are on their way down, with prices slashed and half of survey respondents saying they would be least likely to buy an e-reader after buying an iPad. More research out today, by Jakob Nielsen from the Nielsen Norman Group, also found that reading on the Kindle was almost 11 per cent slower than reading a printed book.
iPad owner? Was it your gateway Apple drug or were you a dedicated Apple fanboy already?
