The Dyson Air Multiplier is turning out to be the summer’s surprise success story. We knew iPhone 4 would fly off the shelves but it seems the scorching weather has led to a rush on the bladeless fan too. The Dyson warehouse is reportedly all out and, on the high street, traditional fans are being blown away by the Dyson Air Multiplier. Head through for the figures that show the Dyson Air Multiplier’s success is more than hot air and let us know: have you snapped one up?

Our Dyson Air Multiplier review was penned back in the chillier days of October and we still loved it. But now the heats here, there’s been a run on the James Dyson’s wonderful wind machine despite it costing £199, over ten times more than the average desk fan (which will set you back around £18).

The Telegraph reports that over a third of the thousands of fans sold by John Lewis in the past few weeks were Dyson Air Multiplier models. Meanwhile Marks & Spencer says its seen sales of the bladeless beauty jump fourfold in the last week.

Electricpig’s intrepid reporter Jen met James Dyson last week and quizzed him on the new Dyson Air Multiplier AM02 and AM03 office-sized upgrades. With talk of a dog drying version of the Dyson Airblade in there too, it’s well worth a read.

Let us know: are you one of the horde of shoppers who’ve grabbed a Dyson Air Multiplier this summer? Hit the comments and give us your review. If you’ve opted for a less costly cooling solution, we’d love to hear about it too.

Out now | £199 | Dyson (via The Telegraph)

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  • MJ

    I would have purchased one, if they weren't as expensive as they are, plus if the brick and mortar stores selling them actually had these on display to test. If I was going to plonk down £200 on what's basically a fan, I would at least like to test it out first.

    Especially since the reviews have been less than favorable. People bought Dyson vacuum cleaners because they were a big improvement on standard bagged ones, though for something used to blow air at you when it's hot, I think I can manage with a £40 job!

    • bensillis

      I was in the Comet in Greenwich on Saturday and they had one on show there, surprisingly – if last year's model.

      • MJ

        That does seem to be a random store for something like this to be on display, you'd expect it in John Lewis or somewhere similar, but Comet?

        I know a lot of online stores policy on returns are quite good, but would still mean laying out £200 or so to try something.

  • Acibeb

    It is amazing how many people have more money than sense!

    This so called air multiplyer, is actually less effective than an ordinary fan! It's not even bladeless, the propeler is hidden in the base! And finaly, because the propeler must be so much smaller to fit in there, it is much more noisy and less effective!

    I like it as a proof of concept, but for £200 it's just crazy. You can buy an air con for that money, that no fan can come close to, in terms of effectivness!

  • Sid

    My desk fan cost under a tenner and has been doing the same job for the last 14 years!
    The fact that somebody will pay 200 quid for a desk fan just proves what a mindless bunch of people the “iphone generation” really are.
    What makes it worse is that many of the people buying pointless overpriced gadgets like this are probably up to their eyeballs in personal debt already.

    • bensillis

      But.. but…you can put your head in it without it being severed!

  • pSynrg

    Sounds to me a lot of people here haven't even tried one. I agree it's very expensive for a fan, but I got one just before the recent heatwave – and boy am I glad I did!
    Initially a bit disappointed because for the money you expect to be blown away (sorry, intentional pun) and I wasn't too keen on the plasticky look and feel.
    However it gradually transpired just where this gadgets strengths are. It moves a helluva lot of air and it moves it smoothly – I can't think of a better way of describing it. Basically you can be in its air stream for hours on end and not feel at all bothered by it. I have it on my desk (the 12″) on its lowest setting (also quietest) blowing straight at me pretty much all day.
    And you know what, it keeps me cool much much better than the 'good old' bladed fan. In fact its astonishing how much air this thing moves and just one of these in a corner will have the air circulating in a fairly large room no problem.
    So yeah, I think it's worth it because it does what I wanted it to do – and you can't deny it is a clever and unique piece of engineering.
    Oh by the way, I don't own an iPhone, iPad or anything crApple actually – I couldn't irrationally detest a product more if I tried. I'm a Windows/PC fanboy to the bone and have just acquired a Dell Streak (absolutely brilliant by the way), and I paid cash for it and the Dyson (in reference to someone going on about people buying these thru credit.)

  • Ibbuzysam

    First off, I want to say I own the Dyson Absolute and I love it.
    I have a dog that sheds fur bunnies the size of actual bunnies lol.
    I am very impressed with the no nonsence, kiss methed on the vaccum, so..
    with that, I have to ask what the hell are you guys thinking?
    Here is another product, that is over thought, form over function and trying to reinvent the wheel. It's pretty, it's expensive but the amount of air that comes from it is a joke.
    I say, boost the amps, drop the price or drop the line and stick with Vaccums.

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