Vimeo – the posh YouTube – has seen massive growth in all its traffic in the last six months, especially the mobile site, which has been getting up 200,000 page views a day since its launch at the end of January.
Vimeo still cowers in the shadows of the colossal YouTube, which is estimated at 100 million videos viewed per day. But its rate of growth is nonetheless pretty impressive: monthly unique users have doubled since December last year, and registered users have gone from 1.5million to 3.7million in the same space of time.
Of that, the UK chips in 1.4million unique users a month, and London is the number one city on the planet in Vimeo’s world. That’s right, the big smoke trumps the big apple. Vimeo’s USP has been to target itself at hipsters and amateur film-makers with a clutter free UI, and position itself as the premium video site.
Vimeo has positioned itself pretty niftily – it was the first with HD, HTML5 video, and went a bit Steve Jobs back in January by being one of the first iPad-ready sites, and while General Manager Dae Mellencamp won’t give exact figures on iPad traffic, she notes that Vimeo’s “growth is tied to us being an iPad ready site, although the traffic is still in its early stages”.
Accidentally though, and without its regular users realising, it’s nabbed a considerable crowd of parents, who have co me in their hoards to make use of privacy controls and share private videos of little Buddy Ray and Daisy Plum taking their first steps, playing with copies of The Guardian and choosing their first Wayfarers. Don’t worry though, of those parents, only a third to a quarter of their video content is public, which does a hell of a job in keeping the quality up for those of us without an interest in other people’s children.
Tags: Mobile phone, Video, vimeo