Tesco is prepping a Digital Locker service that will allow you to access content you’ve purchased on any device at any time. So if you bought a movie on Blu-ray, you’d also be able to watch it on your laptop or mobile phone at no extra charge.
The central principle behind Digital Locker is “buy the title, not the format”: so when you splash out on something – an album, a movie etc. – in a shop or online, that item is immediately transferred into your online Digital Locker. You can then access this Digital Locker (and its contents) with up to 12 registered devices. The content could be streamed or downloaded.
The Tesco Digital Locker service, which has support from Currys, Dixons and PC World owner DSG, could be up and running as soon as October of this year. And it may not be the only retailer to take advantage of the technology. Blueprint Digital, the company working with Tesco to deliver Digital Locker, says that in the future it could be used by other entertainment media retailers like Play.com and HMV as well. Sounds like a good thing to us – and something that could definitely give Apple’s iTunes store a kick up the backside.