Explore Mediascape
The Sony Ericsson Xperia X10 comes with an 8GB microSD card included: that's enough space to store up to 1,600 songs or 16 full length movies. Sifting through that much media in a minute could be overwhelming, but Sony Ericsson's Mediascape app lets you scroll through quickly, in a list column or a tile view bursting with album cover art.
You can drill down by music, photos or video, and then tap an icon for more details or to play any track you like. Movies look gorgeous on the high resolution 4-inch screen, but it's the Xperia X10's musical abilities that will please even hardcore audiophiles, and you can even cut the clutter of wires by streaming in stereo to Bluetooth headphones too.
Find more music
Got a song stashed on the Sony Ericsson Xperia X10 but longing to hear more? Mediascape's online song seeking talents can be summoned in an instant. If you like an artist you're hearing, you can give the Infinity button a poke and watch as the Sony Ericsson Xperia X10 shows you YouTube videos and new tracks from the PlayNow store. You could discover a new singer on a compilation album, and be watching live performances online in under sixty seconds.
If you fancy grabbing a whole album in high quality, you can do that too. Jump to the PlayNow download store from the Mediascape main menu, and buy tracks to store and listen to wherever and whenever you like. They'll be downloading in seconds over the Sony Ericsson Xperia X10's smoking HSDPA connection, so you won't suffer in silence on your stroll.
Share
If you've stumbled across a hot prospect new singer in your travels across Mediascape, claim the street cred and kudos by tipping off all your friends. You can dive into the Xperia X10's Timescape app, and tweet your verdict or tell your friends about it through Facebook. If you've found a must see YouTube video, you can turn it viral by setting the link loose through e-mail too. It only takes seconds with the turbo powered 1GHz processor humming away inside the Sony Ericsson Xperia X10.
Search automatically
Once you've popped some music on in the background, tap the Web Search button under the artist view of the Xperia X10's Mediascape app. You'll see a web browser pop up, with the search already completed for you. In seconds you'll be reading the latest news on your favourite bands and singers, all delivered through speedy connections, either 3G or Wi-Fi.
See what else you can do in a minute with the 
The Sony Ericsson Xperia X10 is a pocket jukebox like no other. It’s got plenty of storage space for all your music, photos and movies, as well as super sound quality and a monster 4 inch screen, but its unique Mediascape app doesn’t restrict itself to the confines of a memory card.
Instead, the Sony Ericsson Xperia X10 uses its unique Infinity button to jump online and grab more tracks, videos and information about each artist in your music library. Whether you’re walking through the park or zoning out on the bus, we’ll show you just how much entertainment you can cram into a minute with the Sony Ericsson Xperia X10.
Browse the Market
You can transform your Sony Ericsson Xperia X10 and have it pulling off magic tricks in seconds, thanks to the thousands of apps on the Android Market, but these stunts aren't smoke and mirrors.There are tons of Android apps available for the Xperia X10. Install Beebplayer, and you'll be able to tune into BBC iPlayer programmes, and even watch live TV on the the Xperia X10.
Install Androffice and you'll be manhandling documents on that 4 inch screen in no time. Want free international calls? Then install the free Skype app. Last minute dinner reservations? Try restaurant finder, Urbanspoon.
Turn yourself into a blogger with Wordpress for Android and stream live video to your readers using Qik, or fritter away your idle travel time with puzzle game Bonsai Blast. You could even read a good book on the X10, using the Aldiko Android app: anything's within reach in under a minute using the Android powered Sony Ericsson Xperia X10.
Install in an instant
Hunt down your must-have apps by loading up the Android Market from the Sony Ericsson Xperia X10's application menu, and start browsing through. The featured section always packs a few gems, while drilling down into the categories with a few finger presses will help you find the apps you need. Android apps are split into straight forward apps, and more entertaining games. The latter is stuffed with addictive ways to pass the time for idle thumbs.
Once you've figured out what you want, simply hit the Install button, and the Sony Ericsson Xperia X10 will grab the app with its scorching HSDPA connection. If you're within reach of a hotspot, you can use Wi-Fi to download Android apps even faster. Your app will install in seconds, and be ready and waiting for you in your X10's applications menu
Organise your apps
Use the Android Market and you'll soon find you've downloaded a ton of apps. Keeping track of them is easy with the Sony Ericsson Xperia X10. Make shortcuts to your favourites by pressing and holding on the homescreen. If you're a real app addict, you can create folders on the homescreen and tuck apps inside them too,
It doesn't stop there though. Press and hold on a homescreen, and you'll see you can also add widgets to get realtime information piped on to your Sony Ericsson Xperia X10's lavish 4-inch touchscreen so you can see all the news at a glance: whatever topic takes your fancy, Android on the Sony Ericsson Xperia X10 will have you in the know in seconds.
See what else you can do in a minute with the 
Ready to get some new skills in seconds? Take a stroll through the Android Market app store and you’ll give the 
Tap straight into Google
The secret software sauce behind the Sony Ericsson Xperia X10 is Google's Android operating system. Because it's from the world's biggest search engine, finding what you need online with the Sony Ericsson Xperia X10 is easy: there's no need to fire up a web browser, you simply type what you need into the Google homescreen widget using the spacious keyboard on the large 4-inch touchscreen.
The turbo powered Android browser will launch straight away, and using the Sony Ericsson Xperia X10's scorching HSDPA power, the results will load before you can take a sip of your pint. If your local has a wireless hotspot, you can even jump online with Wi-Fi for the fastest connection possible, as the Sony Ericsson Xperia X10 has it built right in.
Create shortcuts for quick reference
Found the world's best authority on footy trivia, or an unbeatable list of capital cities? Bookmark it using the Xperia X10's browser, then tap and hold on the homescreen and add a shortcut to it. There'll be no need to worry about web addresses from then on, just unlock the X10, tap your shortcut and you'll be gawping at the answers you need in just a few seconds.
Blitz the music round
If a more traditional pub quiz is on the menu, the Sony Ericsson Xperia X10 will have you clocking every round quickly and easily too. You can dive straight in to Wikipedia for the Initials round, or buzz a mate over Google Talk to pick their brains in realtime and pull off your own covert Phone A Friend, but what about the ever-tricky music round? The X10 has an answer here too: Use Sony Ericsson's TrackID service, pre-installed on the Xperia X10's applications menu, and after just a few seconds listening to each song it'll tell you who it's by, and what it's called. You can even watch the music video on YouTube, or buy the track to keep. Whatever the question, it won't take long to pull up the answer with the Sony Ericsson Xperia X10.
Go further
If you can't find the answer you need from a quick Google, there are thousands of apps available for the Sony Ericsson Xperia X10 on the Android Market to aid you. Whether it's quick references, or in-depth research you need, the X10 can handle any query at speed with its 1Ghz processor. Install the Google Goggles app, and the X10's 8 megapixel camera can even identify items in photos, perfect for a helping hand during the pictures round!
See what else you can do in a minute with the 
Take a swag bag with you next time you head down the boozer, and prepare to blitz the pub quiz: the 
Explore Timescape
The Sony Ericsson Xperia X10 will make you the most social smartphone owner with its unique Timescape app, built right in to run in the background and summon in a snap. Timescape pulls in all the communication from your contacts, whether it's by text, e-mail, phone, Facebook or Twitter. Once it's grabbed all your messages, Timescape squeezes them into one finger friendly stream, which you can flick through with ease on the Sony Ericsson Xperia X10's super spacious 4-inch screen.
All you need to do to load up Timescape is tap its icon or widget from the Sony Ericsson Xperia X10's homescreen, and watch it spring to life. There's no waiting around required, since it's quietly downloaded the latest two cents from all your friends while idle in your pocket: just start swiping up and down to see the latest, or left and right to see updates only from e-mail, Twitter, Facebook or your text messages. If you want to check out a message in full, you simply tap it.
Read and reply
The Sony Ericsson Xperia X10's Timescape functions gets even smarter, letting you dive down into your contacts to recall every conversation you've had with them, no matter where you had it. Use the Infinity button to jog your memory. It's visible on every update, and will take you to a special section for your friend, showing your conversations between you in every medium, as well as tagged photos of them.
You can read and reply to messages straight from Timescape too, or update your own status through Facebook or Twitter. You'll find an option to respond at the bottom of each column, and you'll be able to trade banter at speed since the Sony Ericsson Xperia X10's on screen keyboard is smart and responsive, predicting words even before you've finished typing them.
Instant chat
Timescape is just one way to jump online and nudge your mates for a catch up on the Sony Ericsson Xperia X10. It runs Google's Android operating system, giving you access to thousands of apps, including one for the Google Talk chat tool, letting you trade instant messages.
You'll find Google Talk installed straight out of the box for instant mobile messaging, and with more Android apps available from the Android Market it's easy to add support for Yahoo! Messenger, Windows Live Messenger and more: whatever you use to catch up quickest on your home computer or laptop, you'll find on the Sony Ericsson Xperia X10.
See who's nearby
You've caught up with your friends online already, but meeting face to face is made easier by the Sony Ericsson Xperia X10 too. Just pull up Google Maps and tap into its Latitude function to see who's nearby using GPS. You can even send them a message from within Google Maps, making the hook-up process even simpler than ever!
See what else you can do in a minute with the 
The 
Google your place on the globe
Googling your way to a great day out is the Xperia X10's most obvious ability, but you can't beat Google Maps on the Sony Ericsson Xperia X10 for finding great attractions too. It'll work out where you are via the Sony Ericsson Xperia X10's GPS, and a quick search for whatever category you like will show the nearest places, along with reviews, whether you're hoping to find a quiet, scenic spot or a buzzing bar.
If you've rented a car, or brought your own. you can put that GPS to good use too by turning the Sony Ericsson Xperia X10 into a satnav too. Fire up the preloaded Wisepilot app, set your destination and it'll get you there with turn by turn directions and smart safety camera alerts to keep you safe en route too.
Arm yourself with apps
The Sony Ericsson Xperia X10 runs Google's Android OS, so you can stock it with clever apps from the Android Market in preparation for your travels. Kit yourself out with the Foursquare app, and you'll be able to call up tips from other visitors to any attractions. Going further afield? You'll find the Android Market is packed with currency converters and phrasebook apps, ready to stop anything important from getting lost in translation.
There are even security apps available that go off when your phone (or your bag) is being moved: the Sony Ericsson Xperia X10 is a smartphone Swiss Army Knife, which is just what you need when venturing off the tourist trail. All of them launch on the double thanks to the speed of the 1GHz processor inside the Sony Ericsson Xperia X10, and can be left running in the background to pull up when you need too.
Augment your reality
The Sony Ericsson Xperia X10 won't just help you plan ahead: you can have it act as your own tour guide as you walk around, thanks to the wonders of augmented reality. Grab the Wikitude Android app from the Android Market, and you can use the Sony Ericsson Xperia X10's camera to show you a view of the world around you with information laid down on top of it. Hold it up, and Wikitude will figure out your position, then pop up details on points of interest around you. Want to know what the name of a landmark is? Aim your Sony Ericsson Xperia X10 at it and you'll have it clocked in seconds.
Go even further
Once you've made it back to familiar territory, it's time to share your snaps taken with the Sony Ericsson Xperia X10's classy 8.1 megapixel camera. Whether you use sonic speed HSDPA or hop online at your hotel's hotspot with Wi-Fi, it takes just seconds to pop your holiday shots up online using the Sony Ericsson Xperia X10 thanks to its Mediascape software, which fully integrates with Facebook and Picasa web albums.
See what else you can do in a minute with the 
Heading out and about, but don’t fancy lumbering around with an out of date guide book? The 
Grab your shot
You don't need to dive into any extra apps to share your holiday snaps with the Sony Ericsson Xperia X10, as sharing is built right into its super smart camera. Just hit the shutter button once to load the X10's camera function, once more to take your shot, then tap the thumbnail of the pic you want to review. Because the phone has a turbo charged 1GHz processor inside, it'll fly through all these actions in seconds.
Once you're looking at a preview of you lounging by a landmark, you'll see a little envelope icon. Give it a prod, and you'll be able to send your shot anywhere you like online. You can send it as an email straight to the folks stuck in the office and rub the sun in their faces via a swift e-mail, or post your picture directly to Facebook, showing off your holiday to all your mates in one fell swoop.
Send pre-made piccies
Already taken enough holiday photos to stuff the Xperia X10's 8GB microSD card to bursting? Then dive into Mediascape and see your holiday snaps. Tap one of them, then hit the infinity button to see others taken on the same date.
From here, you can cherry pick the best shots, tap into them, hit the envelope button and share them with anyone you like. If you're uploading them to Facebook, you can choose which photo album to put them in. This way, your images will only be available to the people you're already sharing those virtual photo books with, neatly dodging any privacy concerns.
Mark your favourites
The Sony Ericsson Xperia X10 has some of the smartest image sorting skills available. You can pick a shot, hit the Infinity button and see others taken at the same time, or in the same place. But even that level of automatic sorting isn't enough for the Xperia X10. Tap the star icon under any photo, and you'll mark it as a favourite. These shots are instantly available from the Mediascape home screen, so you can find your best photos in an instant.
Mediascape will show your photos in neatly arranged rows of scrolling tiles, but it can also sort your snaps based on who's in them too. The Sony Ericsson Xperia X10 uses face recognition to tag and match up mugs in shots.
Just dive into a photo of your friend, and hit the icon in the bottom left of the screen. You'll be able to tell the X10 who's in the photo, choosing names from your address book. From then on, if your friend wants copies of all the pictures you snapped of them on a sunbed, all you need to do is tap his or her name in a shot, or call up their name in your address book, and you'll see a whole gallery of piccies including them, ready to be shared in an instant.
Don't forget about video
There's no need to restrict yourself to stills with the Sony Ericsson Xperia X10. That 8.1 megapixel camera sensor shoots video too, and Sony Ericsson has made it just as easy to stick clips online using YouTube. Simply record your video, tap the envelope icon, and select YouTube. You'll be prompted to enter a few details which you'll be able to reel off with the responsive keyboard on the large Sony Ericsson Xperia X10 screen, and then you can watch it upload in seconds. You only need to enter your login details once, making it just about the simplest way to share videos on the move.
See what else you can do in a minute with the 
The 
Load up on videos
It's easy to stock up with videos on the Sony Ericsson Xperia X10. Since it runs Google's smart Android software, you can plug it into any computer using the micro USB port on its top, then drag and drop files across. It supports the most common video formats out there, so you won't be hassled by fiddly conversion, and they'll be right there ready to watch when you disconnect.
You'll have plenty of space to stash them, right out of the box, as the Sony Ericsson Xperia X10 comes with an 8GB microSD card, giving you enough space to slot 16 full length feature films onboard. There's an extra gigabyte on the phone itself too, and you can always switch the card out for a 16GB version whenever you like for even more space.
Watch with Mediascape
The Sony Ericsson Xperia X10 uses its Mediascape app to make short work of any video, organising your clips by favourites, most-watched, recently added and recently viewed. If you've got a ton of music videos on your Xperia X10 you can even set them to shuffle, giving you your very own music channel on the move.
The Sony Ericsson Xperia X10's lush WVGA screen means videos look incredibly sharp, and the Xperia X10 isn't just limited to the videos on its memory card either: Fire up the YouTube app, and you'll be able to enjoy the best clips on the web. Looking for entertainment from artists you already enjoy? Fire up a track in the Music section of Mediascape, tap the Infinity button, and you'll see YouTube videos to go along with whatever you're playing.
Turn the Xperia X10 into a TV
The Xperia X10 is an Android smartphone, so hop on to the Android Market and you'll find a wealth of apps to give the X10 streaming video powers too. Check out BeebPlayer, and you'll be able to tune into the BBC's TV channels, live over 3G or Wi-Fi, so you'll have Auntie on tap wherever you go. It'll let you browse iPlayer programmes too, so you can catch up on your favourite shows on-demand.
See what else you can do in a minute with the 
Grab your 