Facebook location updates have been on the cards for a while but rumours are ramping up that the Foursquare battling functions will arrive this month. But Facebook location updates may also show what you’re munching at McDonald’s as well as where you are.
Facebook location updates are likely to allow you to check-in to different locations in a similar way to Foursquare or Gowalla. But the latest whispers suggest that McDonald’s will muscle in on the deal with an app which will display a deal when you check-in to one of its restaurants.
Companies including Pepsi, Starbucks and MTV have inked tie-ups with Foursquare and in the UK it offered a free pizza deal with Domino’s. It looks like the Facebook location features will see the social network trying to muscle in on the market.
Kevin Barenblat, the CEO of San Francisco digital marketing firm Context Optional, told Ad Age that he’s already working on Facebook location features for clients: “It’s supposed to come out this month. So we’re getting ready to incorporate it.”
Adding check-ins to mobile apps with Facebook location updates could also put the social network in competition with location-targeted mobile advertising from AdMob and Apple’s iAd scheme.
But after recent Facebook privacy concerns and the kerfuffle around Google Buzz, do you think Facebook should be adding location features at all? Are you all for check-ins or utterly flummoxed by Foursquare?
Due TBC | £free | Facebook (via Ad Age)
