Categories: Computers & Accessories News   Tags: , ,

The iPad UK price is still a mystery, but we’ve whipped out a calculator and our special gadget cost divining rods to work out just what Apple is likely to charge us on this side of the pond. We’ve based our calculations on Apple’s current (and sometimes curious) currency conversions, reflected within the Apple store.

Is this the iPad UK price you’ve been hoping for? Not quite: unless Apple pulls a wild card, you can expect something of an iPad UK price levy when it lands at the end of the month.

To work out what Apple may charge, we’ve compared the prices of the base models of Apple’s current gadgets on sale within Apple’s US online store with those on the UK store today. By using today’s exchange rates and removing VAT from UK prices (Apple’s US prices don’t include the equivalent sales tax, since it varies from state to state), we’ve worked out the potential iPad UK price based on average and modal (most common) percentage difference.


iPad UK price leaked by Play.com?


We haven’t included the iPhone in our calculations, since it’s heavily subsidised by the networks it’s sold on, both here and in the US. Considering the iPad is sold contract-free and completely unlocked, it’s not a fair comparison.

Check out the numbers below for Apple’s entire product range. They make for interesting reading and not just for those eying up the iPad UK price. Sneak a peek at those Mac Mini and Apple TV price differences!

iMac 21.5-inch, 3.06GHz
US Price = $1,199
UK price = £969
Price increase for UK, before VAT = £44 or 5.6%

MacBook Pro 15-inch, 2.53GHz
US Price = $1,699
UK price = £1,328
Price increase for UK, before VAT = £25 or 2%

MacBook Air 1.86GHz
US Price = $1,499
UK price = £1,174
Price increase for UK, before VAT = £24 or 2.4%

MacBook 2.26GHz, 250GB
US Price = $999
UK price = £816
Price increase for UK, before VAT = £44 or 6.7%

Mac Mini 2.26GHz, 160GB
US Price = $599
UK price = £510
Price increase for UK, before VAT = £45 or 11.5%

iPod touch 32GB third gen
US Price = $299
UK price = £234
Price increase for UK, before VAT = £5 or 2.5%

iPod nano 5G 8GB
US Price = $149
UK price = £118
Price increase for UK, before VAT = £3 or 3%

iPod shuffle 2GB
US Price = $59
UK price = £46
Price increase for UK, before VAT = £0.7 or 1.8%

Apple TV 160GB
US Price = $229
UK price = £223
Price increase for UK, before VAT = £40 or 26.8% (This one shocked us too)

To figure out Apple’s likely iPad UK price, we’ve taken the average price increase for the UK across the entire store, which is 6.9% before VAT, resulting in a final iPad UK price for the base 16GB Wi-Fi model of £407. The same model costs $499 in the US in states where gadget fiends pay no sales tax, such as Oregon: that’s £324.65 at current exchange rates or a whopping £82 less.

Of course, that doesn’t mean a great deal since the bizarre Apple TV pricing introduces a huge discrepancy. If we take a modal figure of 2.5 percent, though, the iPad UK price ends up being £390 including VAT, an effective increase of £65 over the US model, but easily falling within netbook territory, and letting Apple tackle the likes of the Eee PC and MSI Wind head on with the iPad.

So there you have it: we expect Apple to charge close to £400 on launch day at the end of April. We await Apple’s official confirmation of the iPad UK price with bated breath, alongside a firm date for availability too.

Out April | £TBC | Apple

  • Mrs. Malaprop

    Unless you have fish-hooks dangling from your lips, you are not waiting with “baited breath”. The expression is ‘bated breath’, as it derives from the same root as ‘abated’ does. But don’t take my word for it, consult the OED on your iPads. It should mention The Merchant of Venice.

    And yes, I’m on tenterhooks too for the wretched device arriving here. I’m convinced my elderly father will find it easier to use. At least, that’s what I’m telling my wallet…

    • http://www.gravatar.com James Holland

      Quite right you are too… consider our spelling corrected! Put it down to feverish excitement… and writing this up at speed on a Friday afternoon!

  • http://www.lemonparty.com Dr. Robotcock

    Correct me if I’m wrong.

    But, don’t they add tax in the US depending on what state you live in. So in some instances the prices in the US would be more expensive?

    • http://www.gravatar.com James Holland

      You are right, but as we explained above we’ve taken both the US sales tax, and the VAT in the UK out of the equation, so we’re looking at “raw” Apple prices. We reckon that’s the fairest way.

      • Iain

        fairest way or not, it doesn’t reflect the cost to the end user.

        • http://www.electricpig.co.uk Ben Sillis

          It gives a ballpark figure – it’s vaguely reassuring to know that Apple rarely does just change the dollar sign to a pound for its own conversions (the case with the Apple TV but nothing else), while rumour of a £499 start point float around.

  • http://awotw.wordpress.com/ Paul Thomas

    Another non story. No actual information on UK price.Can we not hold for actual NEWS

    • http://www.gravatar.com James Holland

      Hardly a non-story Paul. Apple has yet to announce the UK price… but this gives the closest indication yet as to what UK owners will have to pay.

      • http://awotw.wordpress.com/ Paul Thomas

        This story is complete speculation. When apple announce the price that will be a actual NEWS

  • peter Jones

    The Apple TV is misleading – the US RRP was reduced and the UK was not. Take this out of your calculations.

    • http://www.gravatar.com James Holland

      Not sure how that’s misleading, Peter, but the modal average takes care of it anyway.

  • Pit

    My speculation :
    WIFI.
    16GB – £389
    32GB – £439
    64GB – £489
    3G
    16GB 3G – £460
    32GB 3G – £510
    64GB 3G – £560
    I hope that the price will be similar

  • Lui-g

    £407 just doesn’t sound right.
    £399 means they would ‘loose’ £8 per sale (compared to £407.

    So I still think £429 is the bingo price. It looks right to me, even though I don’t like it.

    • http://www.electricpig.co.uk Ben Sillis

      Would certainly fall within previous price increases. Hopefully we’ll find out soon!

    • Lui-g

      I was right!!!!

  • Sicura

    I think your all nuts!!

  • Nutz

    Are there any nuts who are willing to shell out £400 for this heap of junk? You then have to pay for something that should have been there is the first place – like USB ports or a card reader, then you get clobbered for future OS upgrades – hell, you can buy a decent laptop for that price or THREE Archos 7 Android tablets. It never ceases to amaze me that fools are so quick to part with their money just so they can have gadgets first.

Hot chat, right here!


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