Categories: Polls Extra   Tags: , ,

The iPad UK price is still a mystery right now, but we’ve totted up and crunched the numbers on our survey asking how much you’re willing to pay. The results on the iPad UK price poll are in, and it gives us a good idea of the sweet spot Apple needs to hit to lure UK gadget heads in. Read on for the breakdown.

We asked you how much you’d be willing to pay for the 16GB, Wi-Fi only iPad, which costs $499 without tax in the US, and while no price bracket obtained an overall majority, few said they’d buy one if the iPad UK price broke through the £400 barrier. 48 percent are demanding a bargain from Apple in order to take a gamble on a completely new type of computer and expect nothing over £350, while 43 percent would pay up to £400, which the iPad would come in under at current exchange rates plus VAT.


iPad UK price leaked by Play.com?


Just six percent would stretch as far as £450, while only three percent would pay between £450 and £500 – the amount you’ll pay to import an iPad, as well as that suggested by Play.com’s listing a few weeks ago.

The results are pretty clear then. We like what we see, but few are willing to buy the tablet should the iPad UK price comes in above that of premium netbooks. The masses have spoken, Apple: if you want us to buy in to a whole new tablet category, you’ll need a tempting iPad UK price.

Out April | £TBC | Apple

  • Tim

    Given that the US price is $499 (= £327) PLUS VAT at 17.5 = (57) = £384, so an iPad under £350 will be a no go. Maybe £400, but given that Apple ups the UK price a little (avg = 10%) you will be looking at £410…

    But I think people will pay £499 for the base unit anyway.

    • Lui-g

      You saved me the bother – but I would have written pretty much the same, although I think £429 looks better for some reason.

  • Patrick mad dog

    If its more than £350 for 16gb no chance, I’m sick of been ripped off. They should treat us to a bargain price of £400 for 64gb with 3G as they making loads on it anyways LOL…
    I’m waiting for all the other “tablets” to come out that might be able to do the REAL internet for around £200-300.

    But then again I have just got myself 2 months ago a HP DM1 1010sa and thats does the internet and flash ( slow ) and thats a real notebook 11.6″ screen etc for only £349.99 so cannot see why I should have to pay more to do less…

    • JJ

      I second this especially if they are using tegra 2. My ex-iphone does everything the ipad does and my new HTC Desire does everything the iphone did except better…. and cheaper….. I’m not sure I could pass it up if it were £400 for 64GB even if it was solely for the screen size. The potential when it is jailbroken might justify the cost especially when you consider the installous app which will give free apps and maybe books.

Hot chat, right here!


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