iTunes will follow Spotify into the cloud, according to Spotify boss Daniel Ek speaking at SXSW. The Spotify head honcho also revealed how much bandwidth the music streaming service chews through and updated the officially disclosed number of paid Spotify subscribers.

Asked why Apple doesn’t use the peer-to-peer model Spotify uses to stream music, Ek replied that it was the “million dollar question”. He said he believes iTunes will eventually move towards a Spotify style model with iTunes in the cloud and iTunes subscriptions.

Ek said that Spotify now has “over 320,000 paid subscribers” with 7 million users in total. Ek said that if Spotify did not use P2P and instead relied on streaming from one UK data centre, it would gobble up all their bandwidth.

Ek explained the sheer amount of data used by Spotify with the revelation that “on certain days [Spotify is] consuming more internet capacity than Sweden as a country.”

Speculation that iTunes will hit the cloud and introduce iTunes subscriptions was not started by the Spotify boss. It’s been swirling around for some time. But we’re not sure Ek and Spotify should be so relaxed about the prospect of Apple entering the streaming battle with a new version of iTunes, apparently dubbed iTunes Replay.

Out now | from £free | Spotify (via Techcrunch)

  • Rich U

    Psonar is another worth checking out.

    It’s a free cloud-based solution which is focused on allowing users to do more with music that they own, unlike streaming services where you effectively ‘rent’ the music as long as you continue to subscribe (and hope that the music doesn’t get pulled by the copyright owner.)

    With Psonar you can upload the music you own to the cloud, so it’s accessible everywhere, from any internet-connected device.

    You can also search and listen to 30 second clips of any other track uploaded to the cloud and buy that music if you like.

    Psonar also provides web-based iTunes-style management so that you can drag and drop tracks to any device that you can connect to a PC via USB. This enables you can have your music on your device when that’s best, but also in the cloud. This means it is great for backup, as Ben – one of my team – discovered the other day:

    So – it’s perfect if you love your old MP3 player, want to keep your music on an inexpensive memory stick or for when you don’t have an internet connection and thus offers you the best of both worlds.

    Finally, by utilising the cloud, we can do what the cloud is great for – discovery and social. We’ve got basic discovery with lots more innovative discovery and social stuff on the way very soon.

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