Freeview HD boss Ilse Howling has predicted that 50% of all UK homes will be able to watch this summer’s FIFA World Cup in HD when it kicks off in June. Are you gagging to see John Terry in frighteningly sharp detail with Freeview HD?
At the DTG Summit, Howling predicted that not only will half of UK viewers be able to watch the World Cup in HD if they want to but that 90% will have access to Freeview HD by the 2012 London Olympics (also set to be in BBC 3D).
Howling was also very confident about Freeview HD success. She said: “14 of the 15 most watched channels are on Freeview…it took Sky six years to achieve what Freeview has done in two or three.”
Howling claims Freeview is now the main TV receiving device in 10 million homes with 18 million Freeview boxes sold so far.
According to research quoted by Howling, a quarter of homes with Freeview have already expressed an interest in upgrading to Freeview HD.
The amount of interest in Freeview HD is good news for the service which just lost out on Film 4 HD which has gone to Virgin Media.
If you’re thinking about getting Freeview HD in time for the World cup, make you sure you check out our Humax HD Fox T2 Freeview HD box review and the Toshiba HDR5010 Freeview HD recorder.
Out now | £varies | Freeview (via Broadcast Now)
