Steve Jobs personally took New York Times executives out to demonstrate the Apple iPad. An insider report suggests Jobs had pasta, showed off the iPad and… wore an odd hat? Read on for details of Jobs’s miniature keynote and his odd fashion choices.

New York magazine reports that Apple booked a dinner for 50 New York Times executives and Steve Jobs turned out to demonstrate the Apple iPad himself.

The report goes into rather glorious detail about the Apple boss’s food and fashion choices. Jobs reportedly arrived at the southeast Asian restaurant wearing “a very funny hat – a big top hat kind of thing” and ordered penne pasta and a mango lassi. In our book, that’s the equivalent of ordering an omelette at a curry house.

Jobs is apparently personally negotiating with publishers directly to persuade them about the merits of offering their content via the iTunes Store and on the Apple iPad. He has also reportedly been brokering deals with booksellers and was recently spotted in talks at Fox. Reports that he turned up in a cape and platform shoes are, as yet, unconfirmed.

Apple Insider reports that Fox News’ Clayton Morris tweeted about Jobs’s unannounced appearance at his office. Morris said: “It’s not everyday you walk into work and see Steve Jobs standing there.” Sadly that report contained no news on the Apple boss’s choice of headwear.

Due April | £TBA | Apple (via AppleInsider)

  • cscs

    Just underlines how important he thinks the iPad is – and judging by Amazon’s difficulties with MacMillan in the US he could be right – he’s putting it about that this represents publishers big (and final) chance to get out from under the yoke of dominant book discounters (OK Amazon..).
    I’m not convinced that is good news for consumers though – but it makes iPad the key entrant into the eBook market already – and it’s not even out yet.
    It’ll be interesting to see how fast/well magazines and newspapers get onto iPad though – and to see how the competition (and in particular Amazon) respond.

  • http://www.xby.ch vertrag handy

    I don’t think the Ipad will be as successfull as the iphone, as it is not as knew and revolutionary.

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