Apple has spent $275m to acquire mobile ad firm Quattro Wireless. It sounds like a boring business move but points to Apple’s aim to make money from web apps and potentially bring ads to the Apple Tablet.
Apple had wanted to buy another mobile advertising firm, AdMob, but Google got their first. It’s likely that Apple grabbed Quattro as a second option in the hope of taking a slice of mobile advertising on the iTunes App Store and in web apps pointed at the iPhone.
Toby Hart, research director at financial consultants Gartner, told Apple Insider that the acquisition of Quattro could also related to the Apple Tablet. “I think this is an offensive move for the tablet,” he said, “[If they started again] with the iPhone and iPod Touch, they might have more control over the advertising. The tablet gives them a second crack.”
Quattro Wireless has confirmed that it has been acquired by Apple which may use its services to offer ads in the iTunes App Store to other companies. It’s also likely that it will use Quattro Wireless’s services to give developers more tools to add and serve advertising in their apps.