7digital, the British MP3 download store, has some interesting stats on the race for Christmas number one so far. Joe McElderry, winner of X Factor, isn’t selling the most, at least online. Nope, it’s none other than Rage Against The Machine streaking into the lead!
According to 7digital’s sales figures, Rage Against The Machine’s Killing In The Name is out selling Jordie McElderry’s cover of The Climb by two to one. The band’s sales have been boosted after a Facebook and Twitter campaign took root to stop yet another X Factor winner taking the coveted Crimbo number one spot.
“After several years of X Factor Christmas number one dominance, it’s very exciting to see some genuine excitement and the Internet viral factor that worked so well for Susan Boyle is now turning against the talent show genre,” 7digital’s CEO Ben Drury said.
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Of course, 7digital’s web savvy customers may not be the same ones who tune into four hours of Simon Cowell’s centre parting every week, so Joe McElderry could still come out on top once physical sales (and iTunes‘ tally) get totted up. But if you want to stop it from happening, you know where to go to buy Rage’s track.
Out TBC | £TBC | 7digital
