Google‘s rolled out personalised search for everyone. In the past, people who’d signed using their Google Account would get results based on their web browsing. Now Google’s using cookies to tweak everyone’s results.

From now on, even if you’re not logged-in to a Google Account, the search giant will deliver personalised results and targeted ads based on your previous searches. The tweaks will be delivered using an anonymous cookie that will stay on your computer for 180 days.

Google‘s been tracking searches for a while but this is the first time it’s actively used this data so openly for all users. Have you noticed a change in your search results? Let us know.

And if you’re not so keen on Google tracking your searches, even if it is anonymous, you can hop over here and opt out of personalised search results.

Out now | £free | Google (via Gizmodo)

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