O2 may not be the exclusive iPhone network any longer, but that doesn’t mean it’s not still being touted as such. This advert was spotted on the back of The Guardian this week, and flagged up by mobile trade website Mobile Industry Review. What happened to the iPhone on Orange? And Vodafone? And Tesco?
Spotted by a reader of Mobile Industry Review, this photo shows an iPhone “Only on O2″ advert on the back of Wednesday’s Guardian. It’s not accurate, as the iPhone has been available on Orange since last month. Slip up? Or something more sneaky?
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O2 has responded on the original post to say that The Guardian had run an “old version” of the advert, produced by Apple. We took a look in our local O2 store in Ealing Broadway, West London, to see if there was any other promotional material on show touting the iPhone “only on O2″ but in that branch at least, all mention of O2 as the exclusive iPhone seller had been removed. It looks like an isolated incident, but only you can help us find out for sure.
Have you seen any “only on O2″ iPhone adverts recently? Shout up in the comments section below.
Out TBC | £TBC | O2 (Via Mobile Industry Review)
WTF? There’s no mention on the 02 website but I had last weeks guardian at work still, and yep its there. Why hasn’t Orange sued them>!?
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