iPhone owners spend more than online than people who haven’t nabbed Apple’s super-phone, according to research by technology law firm Olswang. So why are iPhone owners more likely to splash their cash?
Olswang’s Convergence Survey reveals that in the wider population, 58% of people would download new films and 40% would grab a digital copy of a film that’s out on DVD too. iPhone owners stats are significantly higher – 73% would download a new film while 54% would nab a download of an older film.
iPhone users are also far more excited by ebooks and digital magazines. While only 30% of the entire population would download an ebook and 29% would buy a digital magazine, 42% of iPhone users will buy ebooks and 38% are up for reading digital magazines.
With the vast iTunes App Store catalogue at their finger tips, it makes sense that iPhone users are up for buying more digital content – they’re doing it all the time anyway.