Sony Ericsson PurenessThink the Sony Ericsson Pureness is a one-off see-through gimmick? Think again. The phone’s designer confirmed to us there’s already a second version in the works. What will the Pureness 2 pack inside? By the sounds of it, even less than the original.

We spoke to the Sony Ericsson Pureness’s designer, Daniel Mauritzson, who told us they’re already working on the next version. He told us it’d continue the original’s mission of simplifying mobile phones, boiling them down to the very basic functions to act as a “counterbalance” to feature-packed smartphones.


Sony Ericsson Pureness hands-on photos!


Details were sketchy, and it doesn’t sound like Sony Ericsson has progressed very far with the Pureness 2. Mauritzson says he is concentrating on “taking away” rather than adding features, and when pressed said: “You could remove the keys…” before trailing off.

He did hint that the focus would be on the software inside the Pureness 2 though, stating that Sony Ericsson designers had been forced to think differently by the monochrome screen, dealing in large, high contrast icons, and that future versions would simplify it even further.

Don’t hold your breath for the Sony Ericsson Pureness 2 any time soon though, Mauritzson says the original took two years to create, as it grew from a side-project into a fully-fledged phone, good enough for Sony Ericsson to give it Xperia branding.

TBC | £TBC | Sony Ericsson

22 Responses to “Sony Ericsson Pureness 2 in the works”

  1. [...] November 24, 2009 at 4:08 pm Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  2. [...] of Xperia Pureness, possibly Xperia Pureness 2? Posted by Inspector Gadget on November 24, 2009 Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  3. [...] Source Share this Post: Tagged with: [...]

  4. [...] Ericsson already working on second version of Xperia Pureness, possibly Xperia Pureness 2? Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  5. phattbam says:

    touch sensitive keys!!!

  6. [...] to cut down on the phone’s functionality, even referencing “removing the keys”. [Electricpig] Tagged:ericssonmobile phonesphonespurenesspureness 2sonysony ericssonxperiaxperia [...]

  7. [...] Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia Pureness. The designer of the original handset, Daniel Mauritzson, says that the second version of the Pureness will pack even fewer “features” than its predecessor, to hone in even further on the contrast between the handset and available smartphones. There’s also been some murmuring of removing the buttons, apparently — which makes us wonder if the next Pureness might not just be a four-inch long piece of black plastic we’ll only be able to pretend to make calls on. Regardless, it sounds like the next Pureness is only in the very earliest stages of design, so don’t get too excited yet — it’ll be a while. [...]

  8. [...] Ericsson already working on second version of Xperia Pureness, possibly Xperia Pureness 2? Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  9. [...] electricpig Related PostsSony Ericsson Xperia Pureness spotted at the FCC Earlier this month we got our first [...]

  10. [...] el diseño minimalista del Sony Ericsson Xperia™ Pureness? Si es así, esta noticia te interesa. Electricpig informa que han hablado con el diseñador del Xperia™ Pureness de Sony Ericsson, Daniel [...]

  11. [...] Read. Share this on del.icio.usDigg this!Post this on DiigoPost this to MySpaceShare this on FacebookTweet This!Add this to Google BookmarksShare this on FriendFeedSubmit this to TwittleyShare this on RedditShare this on TechnoratiShare this on BlinklistBuzz up!Add this to Mister Wong [...]

  12. [...] 25, 2009 Comment on this story  Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  13. [...] 25, 2009 Electric Pig is reporting that Sony Ericsson’s already working on a followup to the Xperia [...]

  14. [...] Electripig UK AKPC_IDS += "2550,";Popularity: unranked [?]SHARETHIS.addEntry({ title: "Xperia Pureness 2 Coming [...]

  15. [...] quanto dichiatato da designer svedese Daniel Mauritzson in un’intervista al sito inglese Electricpig, Sony Ericsson è già al lavoro nello sviluppo del successore dell’attuale Xperia Pureness, [...]

  16. [...] Electricpig.co.uk Tema: Móviles de Diseño Etiquetas: sony [...]

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