Apple boss and famous polo-neck wearer Steve Jobs replied personally to a Mac app developer’s impassioned plea. But while the developer’s letter stretched to hundreds of words, Jobs offered up…one line.
The Little App Factory was told by Apple to rename it’s iPodRip software by Apple.
The programme, which helps you pull music back onto your computer after a major system crash, used copyrighted material (the iPod name and it’s likeness in icons) which is a big no-no for Apple.
But the company’s owner John Devor was not going to take Apple’s demand lightly and dispatched a long and passionate letter to Steve Jobs begging for his help:
“We are in desperate need of some assistance and we beseech you to help us to protect our product and our shareware company, both of which we have put thousands upon thousands of hours of work into.”
Surprisingly, given Apple’s usually fortress like approach, Jobs himself responded. But while Devor used hundreds of words to make his point, Jobs just needed one sentence. Rather fantastically, it was in an email sent from his iPhone:
“Change your app’s name. Not that big of a deal.”
Sent from my iPhone.