We heard Sky Player was to switch out regular ad breaks in place of commercials targeted at your interests, but now Sky is dotting the Is and crossing the Ts on the scheme, and updating it terms of service for subscribers. Want to know when it begins? And how to opt out? Read on for the answers.
The new Sky Player advertising system Sky AdSmart, begins in January, and to make sure it’s all legit and good to go, Sky is now asking Sky Player subscribers via email to read and agree to new terms and conditions of use. Along with links to the new terms, it’s provided a FAQ explaining what AdSmart does.
Starting next year, Sky Player will use data such as your post code, Sky package and information from companies you’ve permitted to share data about you, to hone down and target ads at you. In other words, if you already have Sky+HD, you won’t see any ads raving about how great the high-def service is, just trailers for HD content instead.
Although Sky Player won’t be monitoring what you watch to target ads, and the information Sky will use won’t be given out to partners, if you’re still uncomfortable with the service pitching you in this way, you can opt out at any time simply by logging on to your My Sky profile on Sky.com. Expect Sky Player ads to start being weirdly psychic two months from now.
Out TBC | £TBC | Sky
