As marketing stunts go, Panasonic’s latest curiosity ranks up there. It’s a giant sculpture of a terrifying pigeon, and it’s stalking the capital for the next two weeks to publicise one of Pan’s digital compact cameras.
It’s possibly the weirdest publicity gimmick since the feline billboards for FEAR 2. Panasonic commissioned this 3.2 metre high, 200kg statue of a pigeon to tie in with the launch of the not particularly relevant Panaonic Lumix DMC-ZX1 compact snapper – the epic scale is meant to emphasise the power of its 8x optical zoom, but in creating this Panasonic has unleashed the scariest winged rat we’ve ever seeing London. Frightening, no?
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The Panasonic pigeon took a team of five artists a staggering two months to build, and is on show today outside Parliament, before being moved to Neal Street in Covent Garden for the next fortnight. You can see Panasonic’s work of art/devilry up close in our gallery here though, and if you happen to see any other random giant objects dotted around Edinburgh, Manchester, Birmingham, Leeds and Bristol this month, don’t worry, they’re part of the same launch, not the work of an invading army of would be Banksys.
Out TBC | £TBC | Panasonic
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