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Is it a flute? A remote control? An alarm clock? Actually, the Bang & Olufsen BeoTime is all three. Oh, alright then, it’s not really a flute. It does, however, pull off more fancy tricks than a magician on the pull. Read on, check out our hands-on gallery, and find out what kept us mauling the BeoTime all morning.

The Bang & Olufsen BeoTime is an oddity. It’s an ultra-clever wireless alarm clock that also has the power to control Bang & Olufsen’s home entertainment kit.

Set an alarm, and you’ll be able to tell the Bang & Olufsen BeoTime which sound you’d like to wake you up. There’s a built-in alarm tone, sure, but it can also turn on a Bang & Olufsen telly such as the new BeoVision 10, or sound system. You can even choose which input, radio station or TV channel to wake up to, and we’re not talking fiddly preset numbers: the BeoTime will show you the proper channel names. A small, but very clever touch.

See our Bang & Olufsen BeoCom 5 hands-on photos

Those remote control skills can be used manually too, by simply jabbing the BeoTime’s aluminium D-pad to adjust a TV or sound system’s tuning or volume.

The tiny screens are backlit, and dim in response to ambient light, while an internal accelerometer knows which way up you’ve placed the BeoTime, letting it flip its screens accordingly.

Bang & Olufsen BeoVision 10: up-close pictures!

Even the Bang & Olufsen BeoTime’s aluminium housing is touch sensitive, activating the screens when it’s prodded or grabbed, while a neat pop-out switch in the farthest end switches the alarm function on or off.

The BeoTime even comes with a wall bracket, so you mount it on the wall of your minimalist boudoir.

Yes, it’s complete overkill for an alarm clock, but that’s what makes us love the Bang & Olufsen BeoTime. We might have to sleep on that price tag though.

Out now | £300 | Bang & Olufsen

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