Napster iPhone app confirmed

October 8th, 2009

napster-iphoneA Napster iPhone app has been made and is good-to-go. That’s the word from Napster’s Thorsten Schliesche, who told us that his team of music mad software mavens had an app ready, but that it won’t launch until labels ease up on pricing regulations.

Schliesche, speaking at the launch of the rejigged Napster Unlimited service, told us about plans for a Napster iPhone app. “We have developed an app for the iPhone but it’s not approved by Apple yet,” he said.

However, he went on to say that it would stay behind closed doors until the labels drove down the cost of streaming to mobile phones. Citing Spotify’s £9.95 monthly price tag for its iPhone app, Schliesche said he was opposed to the premium price tag for mobile streaming.


Napster Unlimited: £5 a month for music AND downloads


“The reason we haven’t done it is that compared to the £5 we ask people to pay for home streaming, there is a premium to stream over mobile. We don’t think that’s justified.” This hints that a Napster iPhone app could undercut Spotify by a fiver.

Instead of an app, Napster would be focusing on its mobile site he said. In a veiled dig at his rivals, Schliesche said, “A lot of companies have an app just to have an app. So what we have created is a wap portal that guarantees portability.”

Out now | From £5 per month | Napster

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  • http://www.napster.com Matt Bibby

    Ha, what he means is they aren’t used to the competition!

    Napster had a very niche market in the UK for DRM WM devices a couple of years ago and due to mobile (namely the iPhone) hitting the market and making way for after-market applicationns their service is looking outdated and over priced.

    Spotify’s business model is probably the most realistic and is what is going to be expected in the coming years. No one cares that you can download and keep the MP3′s forever. The way we listen to music nower days is, you listen to what’s new and “in” get bored of it and move on, no one wants to keep it.

    I’m waiting for Spotify to create a symbian app for Nokia based products and really shake the market up. Also a UIQ/Java one for SonyEricsson.

    Schliesche is so wrong, people will pay a premimum for mobile streaming. Why? Because everyone wants the latest music, they don’t want to search for it and they don’t want to have to buy each individual track everytime one comes out, that’s why.

    The quicker the music industry falls away from thinking of retailing their content by the track and get on with “leasing” music the better.

    • http://www.electricpig.co.uk Ben Sillis

      You may not have long to wait for the Symbian app Matt…. http://www.electricpig.co.uk/2009/09/07/spotify-s60-app-incoming/ As for mobile streaming, I don’t think enough people will be willing to pay for it yet while 3G signals remain patchy. Spotify’s idea to offer incentives on the desktop too is a good idea though.

  • Spike

    “No one cares that you can download and keep the MP3’s forever. The way we listen to music nower days is, you listen to what’s new and “in” get bored of it and move on, no one wants to keep it.”

    Haha! What a stupid self-opinionated statement! I for one like the fact that i can download and play in my car or maybe whilst travelling on the London Underground where streaming most definitely won’t ever work…

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