Forget every internet radio you’ve ever seen. Pure just blew them away with the new Pure Sensia, the world’s first real connected radio. It’s packing a full colour screen, gorgeous design, and its very own range of apps. Meet the future of radio.
Pure’s using DAB inside the radio, as well as Wi-Fi to combine data from broadcast radio and the web. That means when you listen to stations it’ll show images from their web feeds, let you tap into listen again content and interact with the station.
Apps included on the Sensia include a Twitter client, letting you tweet direct from the Pure Sensia, as well as weather, Facebook, Picasa, and news. Pure says it’ll be adding new apps “very regularly” and will launch an SDK to let third party developers create their own next year.
Available in black, white, red and yellow, the Pure Sensia will be on sale in late October, for £250.
See our hands-on Pure Sensia photos!
Open the box and you’ll find the Pure Sensia, a slick RF remote that’ll work from great distances and even through walls. The Sensia itself will lap up DAB, FM and internet broadcasts. Once it’s on your home network, it’ll also act as a media streamer, grabbing tunes from a PC and slapping them up on-screen, complete with album artwork.
The DAB radio inside even supports DMB and DAB+ to make sure it works across Europe too, and a Class D amplifier inside to make it loud, and clear.
Pure says the Sensia will receive software updates via Wi-Fi and DAB, further enhancing the Linux OS running under the hood. Pure even hinted that there could be an iPhone app in the works to control it just like a PC, Mac or Apple TV.
The Pure Sensia connects using Wi-Fi, but Pure confirmed there’s a USB to ethernet adapter in the works too, for anyone who prefers wired connections. The release date’s hazy, but we’re told it’ll hit before March next year.
Colin Crawford, Pure’s director of marketing summed up the Pure Sensia saying “this is to make radio relevant again. It brings radio up to date. It already sings and dances… in the future, it’ll do the can-can.”
Dismissing questions about the Sensia lapping up online video, Crawford said “It doesn’t do radio because it’s not a crap TV. It’s a really good radio.”
Out October | £250 | Pure
