Sony Ericsson PurenessYou’ve seen the Sony Ericsson Pureness on video already, but if you were wondering how much the translucent telephone will set you back when it hits stores in November, we’ve got an answer for you. Read on for the pricetag, but take a deep breath and a seat first…

It’s no smartphone, but the Sony Ericsson Pureness is certainly the most outlandish mobile we’ve seen this year, and that includes the LG’s Watch Phone and Crystal slider. It may rock a traditional candybar shape, but it’s also got a see through screen.


Sony Ericsson Pureness: first video!


That lack of LCD comes at a cost though: the Sony Ericsson Pureness will set you back £530 when it goes on sale, and because it’s only being sold off the shelf in shops like Selfridges, you won’t be getting any discounts through network subsidies.

Still, what price can you put on a phone that reflects the “purity” of water, eh? Oh right, £530, yeah. Look for the Sony Ericsson Pureness in the posh department store come November.

Out November | £580 | Sony Ericsson (Via Brand Republic)

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