We grilled Interead’s CEO Neil Jones about his plans, and he let slip that the company would have something big and something new on show at CES, the gigantic Las Vegas gadget expo held in January every year. ”We have some really sexy ideas that we’re going to talk about in January…(That will) set us well apart from the competition,” he told us.
What might those plans be? Jones was ambivalent about 3G connectivity and over the air magazine subscriptions, telling us “no one’s going to read GQ magazine on a Cool-er”. He said that would change with the “experience of colour” screens, but whether that’ll be possible on a Cool-er as soon as January remains to be seen – Amazon says that tech is way off.
One thing is for sure though – the Cool-er will always keep USB sideloading as a way to slap eBooks on to the device: “we will never forsake USB upload,” Jones said. “It allows you to travel internationally.”
So what does that leave? A Kindle DX sized screen? A touchscreen perhaps? Jones wouldn’t say, but the Cool-er is going from strength to strength, with turnover already into seven figures after just 3 months of sales, so we’re expecting a big refresh come January. Who knows what Interead will be able to pimp out the little e-reader that could with? Us, that’s who, as we’ll be on the show floor checking out what the Cool-er has to offer come the new year.
Out TBC | £TBC | Interead