There’s been lots of internal wrangling over at Sony Ericsson in recent months, but the company looks to have finally sorted itself out: it’s just appointed a new boss and he’s already gone on record to say the phone maker is to get in on the smartphone game, big time.
Ericsson exec Bert Nordberg is to take over as Sony Ericsson CEO solo from 15 October, replacing outgoing top dog Dick Komiyama at the struggling company. He’s already outlined his plans to grab back some of the market share from the likes of Apple and Nokia: by making more smartphones, Sony Ericsson’s traditional weakspot.
Sony Ericsson Rachael Android UI video
“Sony Ericsson has taken the lead in music phones and camera phones with the Cybershot and the Walkman,” he said, “but there are some weaknesses in the smartphone segment and we need to restore that.”
It’s possible Nordberg only has the upcoming Windows Mobile fueled Xperia X2 and stunning Android X3 in mind, but we’re hoping he’s got a bigger shift in mind, with multiple Android handsets to take on HTC’s ever expanding range.
Interestingly, the restructure also saw Sony head honcho Sir Howard Stringer take over as chairman of Sony Ericsson, suggesting his plans to get all the arms of the Japanese giant working as one extends to mobiles too. Could this mean a proper PSP phone is still on the cards?
Out TBC | £TBC | Sony Ericsson (Via The Wall Street Journal)
