http://www.mcvuk.com/news/35223/PS3-manufacturing-cost-down-70

Microsoft are not making much at all on the 360, after having to make serious price cuts to compete with the PS3 at the high end, and the Wii at the low end.

I know it’s fashionable (well it was in 2007) to hate Sony, but look at this:

Microsoft SHIPPED 1.2m units.

http://www.microsoft.com/msft/…/earn_rel_q4_09.mspx

Sony SOLD 1.1m units

http://www.bloomberg.com/apps/…080&sid=axhzsmkpSGp0

Even if you ignore the obvious twisting of numbers on Microsofts part, Sony managed to come within 100,000 units (and most likely much closer than that), at a much higher pricepoint. Sony have managed to maintain their premium sales price, and Microsoft needed to make price cuts to match PS3 sales.

So who is REALLY doing badly in all this? (Consider Sony also have PSP and PS2 sales to turn revenue and generate profit). The fact that all the news sites are posting the same news almost word for word are simply ignoring how badly Microsoft are doing and just going off into the usual Sony hate rant is shocking. It’s as if there is one single source of news, and every site just posts what they are told to post.

Microsoft SHIPPED 1.2m units.
http://www.microsoft.com/msft/earnings/FY09/earn_rel_q4_09.mspx

Sony SOLD 1.1m units
http://www.bloomberg.com/apps/news?pid=20601080&sid=axhzsmkpSGp0

Even if you ignore the obvious twisting of numbers on Microsofts part, Sony managed to come within 100,000 units (and most likely much closer than that), at a much higher pricepoint. Sony have managed to maintain their premium sales price, and Microsoft needed to make price cuts to even come close to the PS3 sales.

So who is REALLY doing badly in all this? (Consider Sony also have PSP and PS2 sales to turn revenue and generate profit)

The Xbox 360 only sold 100,000 million more units globally than the PS3 during the first quarter of fiscal 2009-10.

Considering how cheap the XBox is, how little Microsoft make on it, and the fact they have their pricecut out the way, and Sony are still commanding a premium price for the PS3, who is the fool?

Microsoft are the ones coming out of all this the worse, they have cost cut their console, and it’s only just outselling the much more expensive PS3. LOL….

Of course Sony are also being affected by the constant speculation about a price drop and slim model – this is the exact same thing that happened to Microsoft in their 3rd year (ie last year) before they dropped the price, at the start of the year it was all doom and gloom about it being outsold month on month by the PS3 and having worse sales than the previous year, then in September they drop the price and sales rocketed!

People forget these consoles are at different stages of their production lifecycle, it’s easy for Microsoft PR to spin stories that their unit sales are up at the start of this year, because at the start of last year they hadn’t done the price drop and sales were way down. Just like next year Sony will be able to pump out equally pointless press releases that their Q1 2010 sales are well up on Q1 2009 if they too cut the price/release a new model by the end of the year.

And then motion controllers kick in, then another price drop, then another AAA exclusive, in other words these year on year comparisons are pointless because they never compare apples with apples…

http://www.microsoft-watch.com/content/corporate/microsoft_q2_2009_by_the_numbers.html