Apple’s already had quite a week, what with all the cash it’s made and the iPhones it’s shifted. So a report from US market research types NPD which claims Apple has cornered 91 percent of the market for computers topping $1,000 is the glacier cherry on top of the cake. Read on to see just how hard Apple is slapping down its high–end rivals.
Buying a Mac is a costly business. But clearly Apple knows what it’s doing, nabbing a huge 91 percent of the top–end of the market over in the States. That’s up from 66 percent at the start of 2008. So how has Apple managed it?
Well, offering a massive range of MacBook Pros, starting with the new 13–inch model, has helped hugely as creative types look to nab a killer Mac without having to hand over upwards of $2,000. The 13–inch MacBook Pro costs $1,199 in the States, £899 here.
So while getting a Mac isn’t cheap, there are better models available for less. And with Apple taking on all comers at the top end, you can bet that a cheap Apple netbook is not in Steve Jobs thoughts.
It’s far more likely that Cupertino will serve up something far more innovative and pricey. Just like the Apple tablet talked up yesterday by Verizon. After all, it’ll want to push for that 100 percent mark.
That would be because you can buy a top-spec gaming desktop PC for less than $1,000. There’s simply no need to spend more than that on a PC.
I’d have believed that over £1,000 rather than $1,000, but for Apple to be outstripping even mid-range Windows PCs? Astonishing. I guess people are wising up and realising that for most purposes, they don’t offer much more performance wise over £450 laptops today.
[...] (Via Electricpig) [...]