The world might be strapped for cash, but Sony’s CEO Howard Stringer isn’t entertaining the idea of a price-cut for the PlayStation 3. He’s flatly dismissed it, slamming the lid shut on chatterboxes from analysts to games bosses, all of whom have been calling for a reduction in the PlayStation’s price. Looking for a cheap console? One things for sure: it’s not going to be a PS3.
The Sony boss made his statements to Reuters, responding to a threat from Activision CEO Robert Kotick that the developer might stop creating games for the PS3, due to its high price.
Stringer, however, says it’s just tit for tat business talk: “He likes to make a lot of noise,” the Sony honcho said. “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
And on cutting the price of the PS3? “I [would] lose money on every PlayStation I make,” he said. “How’s that for logic?”
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